So what is one of your ultimate fears? 

Statistically speaking if you are like most Americans you are more afraid of public speaking than you are of death!  This seems to be a bit of an exaggeration to me, but I do know that Public Speaking does making many people sick to their stomachs just thinking about it.

The thing you need to know though is:
                         Public Speaking is an outstanding way to grow your business!Public speaking gives you the opportunity to speak to many potential customers at once.  You are also able to show your knowledge and build a strong rapport with the audience. (step one of the sales process)The key with public speaking is making sure you know who your audience is to accurately determine the best topic to talk about to engage the group.

You will also build your confidence  and presentation skills the more public speaking you do.  Public speakers are also considered to be top experts so the more speaking you do the more informed your potential customer base will be, the more sales opportunities will come your way and the smoother the sales process should be.

The best way to secure new business is to be available and top of mind when a need arises.  This can be difficult online in such competitive markets.  The easiest way to be found is through Search Engine Optimization (SEO). 

Your website/blog must be full of the keywords and phrases that consumers are going to search for when looking for your product.  The findings are arranged by those that are thought to be the best match.

Make a list of the keywords and phrases you would search for when looking for your product.   You can also research which keywords and phrases you should be optimizing by using a tool such as Google AdWords Keyword Tool.  Once compiled post this list near your computer so that at all times you have it as a reference when editing content and writing blogs.

Quick Tips:

• You only want to use these words and phrases where they make sense.  Do not use them just to increase their usage through your site/blog.  You want your information to be coherent  not just keyword jumble. 
  
• Use keyword in page descriptions, URLs, headings, subheadings and picture alt tags
• Feel free to use variations and synonyms of the keywords and phrases
• Use keywords and phrases in bulleted and numbered lists